Sustainability
Through integrative thinking, ethical and economic aspects can be brought together symbiotically. To achieve this, sustainable growth, in the sense of economic, ecological and social, must move to the center of companies' business activities.
The design of comprehensive, sustainable business models allows the implementation of revenue models that were inconceivable under previous framework conditions.
Companies with an explicit sustainability strategy are not truly sustainable
The topics of "[...] community, humanity and sustainability are more relevant today than ever before". Maximizing one's own benefit or profit in a global, interacting economic world cannot happen in the long term at the expense of other people and the common living space.
A rethink is necessary. Through integrative thinking, ethical and economic aspects can be brought together symbiotically. To achieve this, sustainable growth, in the sense of economic, ecological and social, must move to the center of companies' business activities.
By anchoring ethical and sustainable action in their core business, companies can achieve better economic results and competitive advantages. The aim should therefore be to increase the economic basis of a company as well as to generate ecological and social values.
Sustainable innovations are contradictory solutions that override traditional solutions and rules.